At Manu Story, we thrive on transforming challenges into digital triumphs. During the unprecedented Covid-19 pandemic, we were honored to partner with the Ministry of Tourism to promote the Bali Makarya Film Festival. This significant event, featuring acclaimed filmmaker Garin Nugroho as one of its esteemed judges, required an entirely online approach, from initial registration to the final awarding night.
The Challenge:
Despite the restrictions, the festival aimed high: attracting 100 film submissions and generating 1 million social media content views within a two-month period. The goal was to maintain cultural engagement and promote creative expression even in a difficult time for Bali.
Our Strategy:
As a leading digital marketing agency in Bali, Manu Story crafted a robust and multi-faceted digital strategy specifically tailored for an online-only event. Our approach included:
- Strategic Digital Branding: Developing a compelling online identity for the festival that resonated with filmmakers and the public.
- Targeted Meta Ads: Implementing precise Meta (Facebook/Instagram) advertising campaigns to reach aspiring filmmakers and film enthusiasts across Indonesia.
- Filmmaker Collaborations: Engaging with influential Indonesian filmmakers to amplify the festival’s reach and credibility.
- Community Engagement: Fostering active participation and buzz through various online communities on Facebook, Instagram, and WhatsApp platforms.
The Results:
Our dedicated efforts yielded exceptional outcomes, far surpassing the initial targets:
We successfully garnered an impressive 465 film submissions from a wide geographical spread of 26 provinces across Indonesia, demonstrating widespread national interest.
The campaign generated an outstanding 1.4 million social media content views, significantly exceeding the 1 million target within the two-month timeframe.
This collaboration showcases Manu Story’s ability to execute high-impact, GEO-targeted digital campaigns, even under challenging circumstances. We proudly supported the Ministry of Tourism in keeping the spirit of creativity alive in Bali and beyond.
