No Explicit Content Allowed? No Problem! How We Made This Men’s Karaoke Club the Talk of the Town

Berry Gentleman Club, a men’s only karaoke club in Denpasar, Bali, faced an uphill battle from the start. Opened in November 2023, the club struggled to attract customers in its early months due to limited visibility. The challenge was amplified by the delicate nature of their target audience – adult men – which made it difficult to run paid ads without violating restrictions on sexually suggestive content.

In March 2024, Berry Gentleman Club partnered with Manu Story to manage their social media presence. Recognizing the need for a subtle approach, Manu Story devised a strategy that relied heavily on organic content and soft-selling tactics. This meant creating engaging and shareable content that resonated with the club’s target audience without resorting to explicit imagery or suggestive language.

Manu Story’s team crafted a content calendar that included a mix of humorous memes, relatable posts, and behind-the-scenes glimpses into the club’s lively atmosphere. They also actively engaged with followers, responding to comments and messages promptly and fostering a sense of community.

The strategy proved to be a resounding success. Within the first month of the partnership, two of Manu Story’s posts went viral, garnering over 800,000 views combined. This surge in engagement translated into a significant increase in foot traffic to the club, establishing Berry Gentleman Club as a popular destination for men’s nights out in Denpasar.

Berry Gentleman Club’s story highlights the power of organic social media marketing, even in challenging industries. By understanding their target audience and crafting a tailored content strategy, Manu Story was able to transform an under-the-radar establishment into a social media sensation, driving real-world business results.