At Manu Story, we pride ourselves on delivering impactful digital marketing solutions that resonate with local audiences. One such success story is our collaboration with Bank Indonesia – Bali Nusra Region for their crucial “Cinta, Bangga, Paham Rupiah” digital campaign in Bali.
The Challenge:
Bank Indonesia aimed to significantly boost public engagement and achieve a target of 1 million Instagram views for their financial literacy campaign within a tight two-month timeframe across the Bali region.
Our Strategy:
As a leading digital marketing agency based in Bali, Manu Story developed a comprehensive and engaging digital strategy. This included:
- Informative Social Media Content: Crafting compelling posts that broke down complex financial concepts into easily digestible information.
- Interactive Quizzes: Designing fun and educational quizzes to test public knowledge and encourage participation.
- Dynamic Live Sessions: Hosting engaging live events to foster real-time interaction and discussion with the Balinese community.
The Results:
Through our dedicated efforts and localised insights, Manu Story successfully generated an impressive 1.3 million Instagram views for the “Cinta, Bangga, Paham Rupiah” campaign, significantly surpassing Bank Indonesia’s initial target. This campaign not only achieved outstanding reach but also fostered strong public engagement around crucial financial literacy in Bali. This is a testament to our team’s ability to drive meaningful results for our partners, right here in Indonesia.
